Case Studies

Client:  The Center for Cholesterol Management (CFCM) in Los Angeles is the only independent medical practice using advanced cholesterol testing.  The CFCM is owned and operated by an independent surgeon and lipid specialist.    
 
Need:  Full scale communications plan for both the medical director and the medical practice.
 
Timeframe:  8 months
 
Task:  C.A. Cross & Associates created a regional health and awareness campaign surrounding the National Heart, Lung and Blood Institute (NHLBI) in support of National Cholesterol Education Awareness Month (September).  A 6 month speaking campaign focuses on community and health education talks by the medical director along media support (televised newscast, interviews and newspaper articles).

Goal:  To create higher awareness of Advanced Cholesterol Testing using Lipoprotein Particle Testing, a revolutionary blood test that is administered through The Center for Cholesterol Management.

Client: CCUSA is known in the recruiting and human capital industry as the #1 resource for creating and facilitating job fairs for corporations.  CCUSA annually organizes 350 recruiting events in over 65 metropolitan markets across the US. 
 
Need:  CCUSA needed a full scale “Sourcing Solution” department to broaden their reach in the recruiting industry and accentuate services to the current line of job fair clients. 

Timeframe:  3 months
 
Task:  C.A. Cross & Associates worked with the CCUSA staff to create, implement and deliver a cost-effective Sourcing Department.   Comprised of five recruiting professionals throughout the US, the sourcing department serviced six active Fortune 1000 accounts, providing comprehensive human capital research (i.e. sourcing) for each recruiting department.  To support these efforts, C.A. Cross & Associates also designed and implemented new business marketing materials and created a four person task force to solicit new business.

Client: Institute for Myeloma and Bone Cancer Research is an independent, non-profit research institute.  The IMBCR operating budget is 1.8 million, with approximately 1 million in grants and donations.  The remaining income is generated through pre-clinical services to pharmaceutical or biotech companies. 
 
Need:   Since 2004, the IMBCR holds a substantial track record using proprietary in vivo and in vitro myeloma models with compounds that eventually went to Phase 1 clinical trails.  However, exposure to other companies was not being developed.  The IMBCR board of directors hired C. A. Cross & Associates to create and implement a full-scale marketing plan focusing on new business development. 
 
Timeframe:  3 months
 
Task:  C.A. Cross & Associates created a comprehensive 3 month strategy that included a full rebranding of the IMBCR Animal Research Department to The Division of Drug Development.  We compiled and created over 100+ new business targets.  We worked alongside IMBCR executive and director level staff to create branding and positioning statements along with comprehensive marketing language.