About UsC.A. Cross & Associates is a collective of talent working in the communication, outsourcing and marketing industries. Lead by Cheryl A. Cross, a veteran in the marketing, recruiting and PR industries, the idea behind C.A. Cross & Associates was created to fill the gap between large and expensive agencies and the sole independent contractor.
“I wanted to create a business solution for clients that offer a cost effective, streamlined process that gets them to their goal in half the time.” The end result is a virtual talent platform that requires no overhead. I create and manage each deadline driven project and recruit the appropriate associates to round out the team.”
The term ‘Cost-Value’ is Cheryl’s mantra. “My question is always, ‘what is the cost-value of this?’ or, ‘how does this save the client money?’ “Even when I was running a 2 million dollar annual marketing and PR budget, I didn’t want to pay someone’s light bill or time-off for someone’s assistant. The amount of padding in large PR and Marketing firm’s billing is substantial. One executive told me that he billed 40 hours, but his staff only worked 20 hours, because he needed to cover empty office space.” Cross continues, “My goal in creating this business model was to strip away some of this “fluff” and offer communications, outsourcing and marketing solutions for individuals, start-ups, medium and large businesses. We live in a very competitive business world where comprehensive communications, outsourcing and marketing solutions are essential.”
A former VP of marketing/pr in the music industry, a veteran of the human capital industry and a noted creator of health and awareness campaigns for national health-based non-profits, Cheryl Cross has carved a unique niche across financial services, health services, life sciences, entertainment, non-profit and professional services.